UB School of Architecture and Planning Unveils New Brand Identity

 

 

Since their founding in 1967, the University at Buffalo School of Architecture and Planning has used their disciplines to question everything and build better futures. Over the last year, they’ve partnered with Pentagram — the largest independently-owned design consultancy in the world — to lead the evolution of the School’s visual and verbal brand expression along with a new website.

Although the website is still in development (coming soon), the School engaged in a process of collective self-discovery and reconnection, and clarified their purpose and brand persona – the values, character traits and behaviors that set them apart – and are now ready to articulate their story through a bold platform of creative expression.

It was clear they needed a unifying brand strategy — actionable tools that could help the School communicate what they do, how it’s different, and why it matters. That’s where their brand statement comes in, “We make design matter,” as the highest and most succinct articulation of their distinct point of view. The School believes in their community, field, and disciplines. At the intersection of architecture, planning, and real estate, the School believes in the power of transformation with a focus on impact. They are committed to their state, region, and the world with optimism for a more inclusive and resilient future.

The School of Architecture and Planning cultivates a culture of opportunity and possibility from the moment students arrive. With access to a community of makers and doers alongside experiential learning opportunities, they prepare upcoming designers to build better futures through the following values:

  • Question everything.
  • Start here. Go anywhere.
  • Think through making.
  • Build better futures.

These values are embedded in each of the School’s degree programs, where innovation is inherent, entrepreneurship is every day, making is second nature, and grand global challenges are always top of mind.

Follow along this week on UBSAP’s social media pages as they reveal their new brand identity and stay tuned for their new website, coming soon!