Study Architecture 
ProPEL 
Author(s): Asli Oner
Current economic and technological restructurings have given way to a new world order characterized by globalization. In this new order, cities are in an intense competition to attract mobile capital to ensure the well being of their populations. One major source of this mobile capital is coming from global travellers that travel to cities for leisure and business. In order to attract these global travellers, city governments and private sector are increasingly engaged in city marketing activities. In these. marketing activities local culture and history are seen as sources of innovative marketing strategies.Built environment, as being a medium for the city marketing activities is also being reshaped by the integration of local cultural and historical values. This reshaping gives way to the discussions on the emergence of “postmodern city”. Built environment is a medium that acts as a representation of different ideologies. With this assumption, the aim of this study is to analyze the ideological framework of the city marketing activities through the case of global hotel architecture. Hotels are chosen as the case study due to their functional significance as being the “temporary homes” for the global travellers. The specific case study is an explanatory study about two global chain hotels in Istanbul, Turkey, which are Çýraðan Palace (a former Ottoman Palace) and Four Seasons Istanbul (a former Ottoman prison). The aim of the case study is to illustrate how the city marketing activities has led to the emergence of postmodern landscapes. Such an approach will broaden the subtle relationship between architecture and city marketing.
Volume Editors
Marilys R. Nepomechie & Robert Gonzalez
ISBN
0-935502-54-8
